最新なFacebook 200-101問題集（60題）、真実試験の問題を全部にカバー！

質問 1：
A new energy beverage brand needs to measure its upcoming digital campaign using experimental design. The campaign will run through an ad network that specializes in delivering ads to the most suitable audiences according to the message that is being communicated. When approaching a measurement partner, it learns that their suggested methodology has the following characteristics:
* Splits the intended audiences into two groups: A and B
* Group A will be shown the brand's advertising
* Group B will be shown a public service announcement instead of the brand's ad
* A survey with at least 500 respondents per group will then be conducted focusing on brand favorability
* The scores will be compared between both groups
What should the brand manager expect from this experimental setup?
A. Outcomes will be biased because audiences in both groups are likely to be different
B. Outcomes will be biased due to low baseline awareness
C. Outcome accuracy will depend on the type of public service announcement used
D. Outcome accuracy will be negatively affected due to the amount of survey responses
正解：B

質問 2：
A newly launched costume brand advertising heavily on Google search has recently allocated 5% of its budget to Facebook ads. Its costumes sell for S45 or less. The brand ran an account level Conversion Lift to measure the proportion of sales generated by Facebook.
To reduce negative business impact, it chooses to run the test during its off-peak season. The test ran for two weeks, with a campaign budget of S5,000. From the internal sales data, it sees that a total of 70 purchases were made during the test period.
The results:
* Lift in view content: 27%
* Lift in add to cart: 15%
* Lift in purchases: Flat / No results available
* Cost per incremental add to cart: S56
What two conclusions could the advertiser draw based on the results? (Choose 2)
A. Based on lift in add to cart events, the test reveals positive ROAS
B. Media share for Facebook was sufficient to measure lift in sales
C. There were insufficient purchases during the test period to measure lift
D. There was insufficient statistical power to measure lift in purchases
正解：A

質問 3：
A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.
A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.
Which action should the brand take to meet its primary goal?
A. Try to diversify the campaign objectives
B. Try to reach a broacer audience
C. Increase the total budget
D. Allocate more budget to the Lead Generation objective
正解：C

質問 4：
An analyst is interested on comparing two audiences: men, ages 25-34 and men, ages 35-44. The brand wants to know if the older male customers spend more money on average than the younger male customers. The analyst collected random samples of 250 older customers and 220 younger customers and analyzed their shopping baskets. On average, younger men spend $102.23, and older men spend $86.46. Additional statistics are shown below.

Which conclusion should the analyst make based on this data?
A. Using a 90% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.
B. Using a 90% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.
C. Using a 10% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.
D. Using a 10% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.
正解：A

質問 5：
A CPG advertiser wants to determine how much ROI is provided by Facebook compared to other channels, like TV and online publishers. The advertiser runs a digita deep dive marketing mix modeling.
Refer to information from the test:




A. Using the charts, what should an analyst recommend regarding Facebook?
B. Increase media execution on Facebook above the max ROI threshold
C. Keep media execution on Facebook between the minimum and max marginal threshold
D. Maintain media execution on Facebook as usual
正解：C

質問 6：
A medium-sized travel business executes a digital strategy with a focus on building brand awareness for its new travel package. The advertiser runs a 4-cell Brand Lift test comparing the Engagement objective against other objectives. Assume the following results:

What strategy is most efficient to achieve the KPI?
A. Engagement objective
B. Reach objective
C. Traffic objective
D. Brand Awareness objective
正解：B