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質問 1：
Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?
A. So that the ad would not be blocked by Google and Yahoo
B. So that the images can show in search results
C. Many Google Content Network partners only accept family safe ads
D. To reduce the cost per click
正解：C
質問 2：
Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?
A. Honey will pay a fee for her ad whenever people click on her ad.
B. Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
C. Honey will pay a fee every time her ad is shown to a YouTube user.
D. Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.
正解：D
質問 3：
Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?
A. Clicks
B. Average CPM
C. Click Through Rate (CTR)
D. Average CPC
正解：C
質問 4：
You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?
A. 10 percent
B. 15 percent
C. 20 percent
D. 5 percent
正解：D
質問 5：
What is the maximum number of characters allowed for destination URL?
A. 1024
B. 100
C. 50
D. 35
正解：A
質問 6：
Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?
A. Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
B. YouTube does not allow users to download reports - only view them online.
C. Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
D. Jane will need to do this through Google AdWords on the Reporting tab.
正解：C
質問 7：
Gary has created a display ad that is part of the Google Content Network targeting YouTube
viewers. Gary believes that his ads will have the best time of being viewed by his audience
between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?
A. Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
B. Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
C. Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.
D. Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
正解：A
質問 8：
Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
A. No, Google AdWords doesn't target language or locations.
B. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
C. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
D. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
正解：C
Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?
A. So that the ad would not be blocked by Google and Yahoo
B. So that the images can show in search results
C. Many Google Content Network partners only accept family safe ads
D. To reduce the cost per click
正解：C
質問 2：
Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?
A. Honey will pay a fee for her ad whenever people click on her ad.
B. Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
C. Honey will pay a fee every time her ad is shown to a YouTube user.
D. Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.
正解：D
質問 3：
Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?
A. Clicks
B. Average CPM
C. Click Through Rate (CTR)
D. Average CPC
正解：C
質問 4：
You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?
A. 10 percent
B. 15 percent
C. 20 percent
D. 5 percent
正解：D
質問 5：
What is the maximum number of characters allowed for destination URL?
A. 1024
B. 100
C. 50
D. 35
正解：A
質問 6：
Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?
A. Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
B. YouTube does not allow users to download reports - only view them online.
C. Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
D. Jane will need to do this through Google AdWords on the Reporting tab.
正解：C
質問 7：
Gary has created a display ad that is part of the Google Content Network targeting YouTube
viewers. Gary believes that his ads will have the best time of being viewed by his audience
between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?
A. Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
B. Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
C. Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.
D. Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
正解：A
質問 8：
Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
A. No, Google AdWords doesn't target language or locations.
B. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
C. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
D. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
正解：C
中*忍 -
普段あんまり本を読む時間ないからPass4Testのこの問題集を購入して暗記しただけで、adwords-display試験に合格しました。