You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?
A. Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
B. Create a report through Google AdWords' Report Center, download the report, and then email it to John.
C. Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.
D. Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
正解:C
質問 2:
You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?
A. There is a problem here - video ads don't use the CPM method, only the CPC method.
B. There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
C. There's no problem here - this is a great plan to share product information and keep prices low.
D. There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
正解:B
質問 3:
When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?
A. Multiple languages
B. Domain origination
C. Combine with location targeting
D. Single language
正解:B
質問 4:
Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?
A. Standard delivery
B. Instant delivery
C. Click-cost delivery
D. Accelerated delivery
正解:D
質問 5:
Which of the following categories are NOT targeted by the Placement tool?
A. Feed placements
B. Video placements
C. Game placements
D. Entertainment placements
正解:D
浅田** -
豊富な補足解説が理解を深める 最近のadwords-search出題傾向を理解するためで、解答解説を収録しています。