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質問 1：
Which of the following is the most important result when a company implements customer relationship management?
A. Profits are maximized.
B. Product options are increased.
C. Retention of key customers is increased.
D. Transaction costs are decreased.
正解：C
質問 2：
Which of the following actions typically would be the first step in implementing the philosophy of customer relationship management?
A. Developing a map of the customer segments
B. Creating a customer-centric organization
C. Selecting an information technology solution
D. Documenting the objectives for implementation
正解：B
質問 3：
A tool which allows content to be accessed, customized, and personalized to sell is called a(n):
A. online catalog.
B. customer portal.
C. value-added network (VAN).
D. customer relationship management (CRM).
正解：D
質問 4：
Which of the following characteristics typically is required for a collaborative strategic relationship?
A. Formal contracts defining the relationship
B. History of successful collaboration
C. High levels of trust
D. Awareness of cultural differences
正解：C
質問 5：
Which of the following supply chain fulfillment strategies is more commonly associated with e-commerce enabled supply chains?
A. Push system
B. Parcel shipments
C. Fewer reverse logistics activities
D. Small number of niche customers
正解：B
質問 6：
Which of the following factors typically is most important in successfully implementing sales and operations planning (S&OP)?
A. Involvement of specialists from all functional groups within an organization
B. Involvement and accountability at senior management level
C. Creation of a dedicated S&OP organizational unit
D. Focus on 3 months to 18 months in the future
正解：B
Which of the following is the most important result when a company implements customer relationship management?
A. Profits are maximized.
B. Product options are increased.
C. Retention of key customers is increased.
D. Transaction costs are decreased.
正解：C
質問 2：
Which of the following actions typically would be the first step in implementing the philosophy of customer relationship management?
A. Developing a map of the customer segments
B. Creating a customer-centric organization
C. Selecting an information technology solution
D. Documenting the objectives for implementation
正解：B
質問 3：
A tool which allows content to be accessed, customized, and personalized to sell is called a(n):
A. online catalog.
B. customer portal.
C. value-added network (VAN).
D. customer relationship management (CRM).
正解：D
質問 4：
Which of the following characteristics typically is required for a collaborative strategic relationship?
A. Formal contracts defining the relationship
B. History of successful collaboration
C. High levels of trust
D. Awareness of cultural differences
正解：C
質問 5：
Which of the following supply chain fulfillment strategies is more commonly associated with e-commerce enabled supply chains?
A. Push system
B. Parcel shipments
C. Fewer reverse logistics activities
D. Small number of niche customers
正解：B
質問 6：
Which of the following factors typically is most important in successfully implementing sales and operations planning (S&OP)?
A. Involvement of specialists from all functional groups within an organization
B. Involvement and accountability at senior management level
C. Creation of a dedicated S&OP organizational unit
D. Focus on 3 months to 18 months in the future
正解：B
徳*葵 -
かなりの的中率でした。ありがとうございました。CSCPが無事で合格しました。ほぼ出題されました。