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質問 1：
The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?
A. The firm has an assured customer base for its products as it is the only supplier in the market.
B. The firm has many competitors who sell similar products at similar prices.
C. The firm's B2B division is much larger and more profitable than its B2C division.
D. Most of the firm's customers are long-time customers who have been loyal to the firm for many years.
E. The country in which Green Meadows operates has recently introduced stricter regulations about the import of raw materials.
正解：B
質問 2：
_____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.
A. Informational
B. Egoistic
C. Emotional
D. Ethical
E. Logos
正解：C
質問 3：
Which of the following is true of private-label brands?
A. These are products that are distributed to and sold by many retailers.
B. These brands help manufacturer develop a consistent quality across retailers.
C. These brands, also known as manufacturer brands, provide greater control over marketing strategies.
D. These brands help the manufacturers position, segment, and build a brand.
E. These are products based on designs and specifications provided by retailers.
正解：E
質問 4：
Cinfy, an electronic appliances manufacturer, sells 30 pizza ovens, 60 coffee makers, and 90 sandwich toasters per day. Despite warnings from analysts, Cinfy hikes prices of its toasters from $150 to $180, and toaster sales fall by 40%. After this pricing strategy backfires, Cinfy decides that a 10% drop in demand is acceptable, but not more. Assuming that the elasticity of demand for the toasters remains constant, what is the maximum price hike that Cinfy can afford without letting the sales drop by more than 10%?
A. $7.50
B. $9
C. $2.50
D. $15
E. $5
正解：A
質問 5：
Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.
A. place
B. positioning
C. price
D. promotion
E. product
正解：A
The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?
A. The firm has an assured customer base for its products as it is the only supplier in the market.
B. The firm has many competitors who sell similar products at similar prices.
C. The firm's B2B division is much larger and more profitable than its B2C division.
D. Most of the firm's customers are long-time customers who have been loyal to the firm for many years.
E. The country in which Green Meadows operates has recently introduced stricter regulations about the import of raw materials.
正解：B
質問 2：
_____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.
A. Informational
B. Egoistic
C. Emotional
D. Ethical
E. Logos
正解：C
質問 3：
Which of the following is true of private-label brands?
A. These are products that are distributed to and sold by many retailers.
B. These brands help manufacturer develop a consistent quality across retailers.
C. These brands, also known as manufacturer brands, provide greater control over marketing strategies.
D. These brands help the manufacturers position, segment, and build a brand.
E. These are products based on designs and specifications provided by retailers.
正解：E
質問 4：
Cinfy, an electronic appliances manufacturer, sells 30 pizza ovens, 60 coffee makers, and 90 sandwich toasters per day. Despite warnings from analysts, Cinfy hikes prices of its toasters from $150 to $180, and toaster sales fall by 40%. After this pricing strategy backfires, Cinfy decides that a 10% drop in demand is acceptable, but not more. Assuming that the elasticity of demand for the toasters remains constant, what is the maximum price hike that Cinfy can afford without letting the sales drop by more than 10%?
A. $7.50
B. $9
C. $2.50
D. $15
E. $5
正解：A
質問 5：
Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.
A. place
B. positioning
C. price
D. promotion
E. product
正解：A
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